Hospitality

Transforming a countryside hotel’s online presence

Complete brand refresh and digital strategy that increased direct bookings and reduced OTA dependency.
Conversion Rate OptimisationPPC ServicesSEOWeb Design
The Grange Country House
Hospitality
6 months
£12,000–£18,000
The Challenge
What stood in the way

The Grange was haemorrhaging margin to online travel agencies, with over 70% of bookings coming through third-party platforms. Their own website lacked the polish and functionality to compete, and they had no strategy for driving direct traffic.

The Solution
Our approach
We built a booking-optimised website that rivalled the best OTA experiences, combined with a multi-channel acquisition strategy that made direct booking the path of least resistance for guests.

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+65%
Direct Bookings
£42k
OTA Fees Saved
4.2s→1.8s
Load Time
6
Months
5
“The team delivered a brand that truly reflects our character. Direct bookings are up significantly and we’re no longer reliant on third-party platforms.”
Richard Grange
General Manager
The Grange