Scaling an artisan cheese maker’s reach

From farmers’ market favourite to nationwide retailer listings through strategic PR and brand development.

BrandingContent MarketingDigital PRSocial Media

Blackmore Dairy

Artisan

14 months

£6,000–£10,000

The Challenge

What stood in the way

Blackmore Dairy produced award-winning artisan cheeses but had hit a growth ceiling at local farmers’ markets. They lacked the brand credibility and media exposure needed to approach national retailers, and their story wasn’t reaching the food-conscious consumers who would champion their products.

The Solution

Our approach

We elevated Blackmore from a market stall brand to a retail-ready proposition through strategic PR, a premium brand refresh, and a content strategy that let their craftsmanship speak for itself.

Step 1

Brand Elevation

Redesigned packaging and brand collateral to meet the visual standards expected by premium retailers, while preserving the artisan authenticity that made Blackmore special.

Step 2

Strategic PR Campaign

Secured features in national food publications, trade magazines, and broadcast media that positioned Tom Blackmore as a voice for the artisan food movement.

Step 3

Retail Pitch Support

Created a compelling trade deck and sampling strategy that gave buyers the confidence to stock Blackmore alongside established brands.

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Retail Partnerships

Press Features

+210%”

Online Sales

Months

“Whitchurch Marketing took our story and made it resonate with buyers at a national level. We’re now stocked in twelve new retailers across the country.”

Tom Blackmore

Founder

Blackmore Dairy