From local favourite to regional destination

How we helped a third-generation farm shop increase footfall by 47% through strategic digital marketing and brand repositioning.

Brand StrategyContent MarketingSEOSocial Media

Meadowbrook Farm Shop

Farm Shop

12 months

£8,000–£12,000

“THE CHALLENGE”

What stood in the way

Meadowbrook had been a beloved local fixture for three generations, but footfall was declining as younger shoppers turned to supermarkets and online delivery services. Their digital presence was minimal-an outdated website and an inactive Facebook page- leaving them invisible to the very audience they needed to attract.

The Solution

Our approach

We repositioned Meadowbrook as a premium local food destination, not just a farm shop. A complete brand refresh emphasised provenance and family heritage, while a new SEO-driven website and targeted social media campaigns brought their story to a wider regional audience.

Step 1

Brand Audit & Repositioning

Conducted in-depth stakeholder interviews and competitor analysis to identify Meadowbrook's unique value proposition: three generations of farming knowledge and a genuine seed-to-shelf story.

Step 2

Digital Presence Overhaul

Designed and built a conversion-optimised website with local SEO at its core, ensuring Meadowbrook appeared for high-intent searches like 'farm shop near me' and 'local organic produce'.

Step 3

Content & Social Strategy

Launched a seasonal content calendar showcasing behind-the-scenes farm life, recipe features, and producer spotlights that drove consistent engagement and repeat visits.

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+47%

Footfall Increase

Social Engagement

Local SEO Ranking

Months

“Whitchurch Marketing understood our family values and translated them into a campaign that brought people from across the region. The results exceeded every expectation.”

Sarah Meadowbrook

Owner

Meadowbrook Farm Shop